Die letzten Aktivitäten des Panzeri Culture Program:
Illuminating Culture to Design the Rebirth of the Country
Illuminating Culture to Design the Rebirth of the Country, Maurizio De Caro's editorial in view of the inauguration of the new exhibition section at the Certosa and San Martino Museum in Naples.
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Light in Architecture: The Anti-matter of Contemporary Art
Maurizio De Caro, within the Panzeri for Culture project, explores the role of light inside the architectural typology of the museum.
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“Panzeri for Culture”
The value of culture in contemporary business. It is certainly a place Panzeri had to go, a necessity it had always felt, but today a firm step forward has been taken with a strategy of development and collaboration with Italy's cultural institutions.
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What to show and how to show yourself (to the world)
Every intellectual and industrial programme conceals an ambition and a desire. In our case, we want to express our desire to describe the present in order to imagine the future.
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The multimedia phases of the project
Poly-disciplinarity, .search for new creative talent/new creativity, .productive, neo-artisan and industrial interaction .#Panzeri2030.©
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The development of materials
.Materials and research .shapes, colours, flexibility, modularity, .tradition and innovation, .experimentation, construction techniques, .recyclability, sustainability, consumption.
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Analysing change
In order to plan, a company that produces beautiful products needs to thoroughly analyse the changing tastes and sensitivity of potential consumers, who are now more than ever, conscious of ethical and aesthetic choices.
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Storytelling
Telling the story of a company is like writing a novel, a family of entrepreneurs, its research, its talent, its history, the need to make an aesthetic, ethical and technological identity explicit.
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